{"title":"SRAM","description":"\u003cp\u003e\u003cb\u003eSRAM LLC\u003c\/b\u003e is a privately owned \u003ca title=\"Bicycle\" href=\"https:\/\/en.wikipedia.org\/wiki\/Bicycle\"\u003ebicycle\u003c\/a\u003e component manufacturer based in \u003ca title=\"Chicago, Illinois\" class=\"mw-redirect\" href=\"https:\/\/en.wikipedia.org\/wiki\/Chicago,_Illinois\"\u003eChicago, Illinois\u003c\/a\u003e, United States, founded in 1987.\u003csup class=\"reference\" id=\"cite_ref-SRAM_History_–_SRAM.com_2-0\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/SRAM_Corporation#cite_note-SRAM_History_%E2%80%93_SRAM.com-2\"\u003e[2]\u003c\/a\u003e\u003c\/sup\u003e SRAM is an acronym comprising the names of its founders, \u003cb\u003eS\u003c\/b\u003ecott, \u003cb\u003eR\u003c\/b\u003eay, \u003cb\u003ea\u003c\/b\u003end Sa\u003cb\u003em\u003c\/b\u003e, (where Ray is the middle name of the company's first CEO, Stan Day).\u003csup class=\"reference\" id=\"cite_ref-SRAM_History_–_SRAM.com_2-1\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/SRAM_Corporation#cite_note-SRAM_History_%E2%80%93_SRAM.com-2\"\u003e[2]\u003c\/a\u003e\u003c\/sup\u003e The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and their range of AXS drivetrains.\u003csup class=\"reference\" id=\"cite_ref-3\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/SRAM_Corporation#cite_note-3\"\u003e[3]\u003c\/a\u003e\u003c\/sup\u003e\u003csup class=\"reference\" id=\"cite_ref-4\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/SRAM_Corporation#cite_note-4\"\u003e[4]\u003c\/a\u003e\u003c\/sup\u003e\u003csup class=\"reference\" id=\"cite_ref-5\"\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/SRAM_Corporation#cite_note-5\"\u003e[5]\u003c\/a\u003e\u003c\/sup\u003e\u003c\/p\u003e\n\u003cp\u003eThe company grew organically and through acquisitions to become a cycling component brand, selling under the brands SRAM, Avid, \u003ca title=\"RockShox\" href=\"https:\/\/en.wikipedia.org\/wiki\/RockShox\"\u003eRockShox\u003c\/a\u003e, Truvativ, Quarq, \u003ca title=\"Zipp\" href=\"https:\/\/en.wikipedia.org\/wiki\/Zipp\"\u003eZipp\u003c\/a\u003e, TIME Sport pedals, Hammerhead cycling computers, and Velocio cycling apparel. Their components are manufactured primarily in-house, in factories located in Portugal, Taiwan, China, and the U.S., and distributed and sold as \u003ca title=\"Original equipment manufacturer\" href=\"https:\/\/en.wikipedia.org\/wiki\/Original_equipment_manufacturer\"\u003eOriginal equipment manufacturer\u003c\/a\u003e (OEM) equipment and aftermarket components in markets globally.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6550\/2019\/collections\/SRAM_logo_svg.png?v=1678371380","url":"https:\/\/www.performancebikefitter.mom\/collections\/sram.oembed","provider":"Performance BikeFitter","version":"1.0","type":"link"}